Disney in Shanghai Approved!

Disney Shanghai

Read the article published in the New York Times.

“The company’s goal is to create an engine that will drive demand among China’s 1.3 billion residents for other Disney products, from video games to Broadway-style shows to DVDs. Disney typically relies on the creation of new Disney TV channels to pump its brand abroad, but China’s limits on foreign media have made that impossible. The approval, notably, did not come with concessions from China on the television front.”

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