Shared by Samuel:
Brooks Barnes, “Disney’s Retail Plan Is a Theme Park in Its Stores,” New York Times (October 12, 2009).
“Disney Stores, which the media giant is considering rebranding Imagination Park, will become more akin to cozy entertainment hubs. The chain’s traditional approach of displaying row after row of toys and apparel geared to Disney franchises will be given a high-tech makeover and incorporated into a new array of recreational activities. The goal is to make children clamor to visit the stores and stay longer, perhaps bolstering sales as a result… ‘The world does not need another place to sell Disney merchandise — this only works if it’s an experience,’ said Jim Fielding, president of Disney Stores Worldwide.”